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About Magpie's Secret

MAKING THE WORLD SWEETER, ONE TREAT AT A TIME.

For many of us, our dietary restrictions aren’t a choice. It's difficult to have your needs treated as an afterthought if they're taken seriously at all. If you're tired of having to limit yourself to the same old options at a fraction of the quality everyone else gets - I can help. 

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My name is Rosie; I’ve always had a passion for baking and that didn’t change when my diet did.

I won’t stop developing a recipe until it gives me that giddy, happy ‘this is SO good!’ feeling when I eat it.

That's why I started this business. After all, why should any of us resign ourselves to life with less deliciousness?


Baking is half love, half science. It’s a line I love to walk. Baking ‘free from’ just intensifies both sides of that coin. I have a background in social sciences and an enthusiasm for research.

The subjects of ‘fair trade’ and ‘eco friendly’ sit close to my heart and I keep these ethics in mind at every step.

  Sweet treats should not cost our earth or anyone on it their dignity.

I believe that it is entirely possible to live deliciously with dietary restrictions while encouraging a better world. 

A LITTLE MORE ABOUT ME

I am a passion turned profession baker, but when I'm not working or making something sweet I'm typically indulging in one of my hobbies. I love creative and crafty pursuits; currently, I'm figuring out how to sew!

I have recently discovered the joy and reward of gardening and have been trying my hand at growing a variety of fruits and herbs. There's nothing better than fresh from the plant!

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My home consists of two lovely lady cats, Balthazar and Baffy and two puffball cockatiels, Taco and Goose.

My other half, David, works in the video game industry and we love to while away an evening snuggled up on the sofa playing games with a cat in our lap.

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We love adventure and travel whenever we get the chance, especially when it involves trying new food!

I'm currently learning Japanese, so perhaps that will be the next venture!

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